E-dorphins

Reading this paper on data I found on Faris Yakob’s blog (@faris). Very interesting. http://tinyurl.com/ydvz7cq

For the data viz geek in all of us: http://tinyurl.com/yga6694

Audience engagement future of television? If not, Colbert sure didn’t get the message: http://tinyurl.com/ye5emfd

Awesome experience, great cause, Lands End/Sears nails it this holiday season. http://www.bigwarmup.com/

Experiences are Becoming the New Advertising http://adage.com/u/jTZ9mb

Just ran Mac OSX update…took 4 ever…but fixed lots of things.

Google providing free wireless Internet in 47 airports over holiday season…smart. http://bit.ly/QvL0L

Sabrina Caluori, Director of Marketing for HBO, was part of our recent PSFK Good Ideas Salon on Advocacy.  Part of our conversation revolved around igniting enthusiast communities prior to the launch of a product.  Being in the entertainment business, Sabrina talked of “asset packages” that are posted, linked, leaked and distributed to specific communities for a specific show.  These packages have high quality images and video in pieces, so that the communities can create their own versions of content on their own blogs, facebook pages etc.  True Blood is an often referred to case.  While HBO, Campfire and other agencies did a great job of creating a pre-narrative with dozens of sites prior to the launch of True Blood, the real success happened when influential bloggers made their own posts and content. Asset packages should be pre-planned so that all the necessary content can be captured when producing other elements like TV commercials, web video, print ads etc.

Favorite band meets favorite infomercial: awesome. http://bit.ly/2v3MdC

My favorite band uses my favorite infomercial. Fun. http://bit.ly/2MFtr3

PSFK Good Ideas Salon on Advocacy, nice summary from USFadclub blog: http://bit.ly/1XS6XN

Innovative ways to use Youtube and Google Maps: http://tr.im/ANZU

Digital strategy in ad agencies: http://tr.im/ychv Check out the live web feed in Ebay TV ads…cool.

Jeff Goodby Reviews Bob Garfield’s Book ‘The Chaos Scenario’ http://adage.com/u/8b98xb

RT @BBHLabs Awesome: Ikea Heights, a melodrama shot entirely in Burbank CA Ikea *without store knowing*: http://j.mp/urfxC (via @jeremyet)